If you are wondering how Italians spent their St. Valentine’s Day, this post can satisfy your curiosity. Don’t envy them, by the way!
First of all, I really think it is just an excuse for restaurants to raise up prices, trying to get them higher just because it’s the lovers day. Come on, that’s not right: I mean, it’s ok to celebrate and have dinner out, but at the same price as always.
It looks like people who are in love don’t care, they just want to impress their lover and don’t care about the wallet.
The good thing about this day, however, is that many cities and towns offer great discounts for couples. It means you can go to some movies paying just 1 ticket but getting 2, or go to the museums and get the same treatment.
Movie theaters, museums, restaurants, weekends, spa’s, etc: the 2×1 formula shows love is basically everywhere around Italy!
That’s a very special occasion to promote culture, especially in small towns, where tourists are not that much compared to Milan, Rome, Venice or Turin, naming just some of the main places where everybody tends to go the first time they go to this country.
Small towns are also decorated with red colors in most of the windowshops, trying to let citienzes feel in their fingers the spirit and the power of love, trying to let them thinking about the real meaning of the occasion. And flower shops,of course, are the one who get so many clients during that day, of course!
Romance, of course, is the keyword of the day, but here it is celebrated only between lovers (husband and wife, boyfriend and girlfriend). It is not like in the USA where friends or family members swap presents or cards wishing all the love.